Sponsored station name signs

A (hopefully) comprehensive listing

Last update 1 June 2021

Additional information is always gratefully received, whether entirely new records (particularly historical records) or information to fill in gaps or correct errors, via the contact link under the Miscellaneous entry in the navigation bar above. Thank you.

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It has become increasingly common for train operating companies to sell advertising rights on their station name signs. These, presumably, are prime sites for advertisers, being the one place where the travelling public is almost guaranteed to look. This listing shows all commercially-sponsored station name signs known to the editor. All images are the editor's or from contributors who wish anonymity unless otherwise stated. Each image links to a larger size one (opens in a new window). Can YOU provide the missing photos (or better quality ones) particularly for Redhill or Romford? Contact the editor if you can.

What does and does not count?

Generally, a sign must include a corporate logo, font or colours to consider showing it here. Train operating company branding does not count, it being the service provider (even if, e.g. at Ravenglass, this includes a minor/heritage railway company's logo). Similarly, many South Eastern stations have Oyster branding on one end of each sign; these also are not included here. Simple plain text statements of the form 'alight here for… [attraction name]' do not count unless the attraction name is accompanied by its own logo or colours (see Pangbourne for an example). Similarly, route branding on its own does not count. However, variations in route, operator, etc. branding are included if there is commercial sponsorship on the same sign. In all cases, though, exceptions may be included at the editor's discretion, particularly if images are sent in by readers.